HWONFEX 2025

The Event

HWONFEX 2025

HWONFEX is the first, the largest, and the only B2B2C trade fair of its kind in the Philippines. It brings together health & wellness providers and related industry stakeholders — from award-winning wellness resorts and internationally accredited hospitals offering health tourism packages to organic farms and specialty shops providing various innovative, sustainable, and eco-friendly health & wellness products and services. This event is the centerpiece of a multimedia campaign aimed at promoting a healthier lifestyle among Filipinos, showcasing the natural beauty of the Philippines, and helping the Government establish the country as a premier health & wellness destination under the theme “Go & Get Better!”

HWONFEX SNAP Shot Through The Years

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HWONFEX 2025 Logo
HWONFEX 2024

IN RETROSPECT

HWONFEX is more than just an event – it’s a dynamic forum designed to bring together leaders, stakeholders, and innovators from across the health & wellness and related industry sectors. It offers a unique opportunity to share valuable insights, exchange experiences, and address the most pressing trends shaping the future of this ever-evolving industry. It offers a venue for forging partnerships and closing business deals, and a platform for committing to collaborative efforts to ensure that the health & wellness and related industries remain globally profitable and rewarding for the collective benefit of all stakeholders.

Launched in 2018 as a collaboration between the Philippines’ Department of Tourism (DOT) and the Tourism Promotions Board (TPB), its debut at the Arabian Travel Market (ATM) in Dubai marked the beginning of an international presence, helping to promote Filipino culture and tourism abroad. Additionally, the event included a festive celebration dubbed “Kabayan Fiestahan,” a Filipino-themed festivity aimed at engaging overseas Filipinos. The most recent edition took place from January 26 to 28, 2024 at the SMX Convention Center in Manila. HWONFEX has grown into a significant event that continues to showcase the Philippines’ tourism, culture, and hospitality to a global audience

HWONFEX is more than just an event – it’s a dynamic forum designed to bring together leaders, stakeholders, and innovators from across the health & wellness and related industry sectors. It offers a unique opportunity to share valuable insights, exchange experiences, and address the most pressing trends shaping the future of this ever-evolving industry. It offers a venue for forging partnerships and closing business deals, and a platform for committing to collaborative efforts to ensure that the health & wellness and related industries remain globally profitable and rewarding for the collective benefit of all stakeholders.

Exhibitor's Profile

Natural and Organic Products

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Health and
Medical Tourism

0 %

Travel Facilitators
and Allied Services

0 %

Government

0 %

Beauty and Anti-aging Care

0 %

Sustainable and Eco-green Living

0 %

Wellness Tourism

0 %
Visitor's Profile

Academe

0 %

Corporate Buyers

0 %

General Public

0 %

Government

0 %

Media

0 %

Medical Facilitators

0 %

Tour Operators, Travel Agencies

0 %

Retailers, Exporters, Importers

0 %
Exhibitor's Profile

Natural and Organic Products

0 %

Health and Medical Tourism

0 %

Travel Facilitators and Allied Services

0 %

Government

0 %

Beauty and
Anti-aging
Care

0 %

Sustainable
and Eco-green Living

0 %

Wellness
Tourism

0 %
Visitor's Profile

Academe

0 %

Corporate Buyers

0 %

General Public

0 %

Government

0 %

Media

0 %

Medical Facilitators

0 %

Tour Operators, Travel Agencies

0 %

Retailers, Exporters, Importers

0 %
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Showcasing Philippines

Health and Wellness

HWONFEX 2024 showcased an incredible lineup of health and wellness innovations, inspiring healthier lifestyles. From world-class facilities to sustainable products, it’s a gateway to the Philippines’ wellness offerings. Explore, connect, and thrive at the event where health meets innovation.

HWONFEX 2025

THE DELEGATES

This conference is open to medical and wellness tourism professionals, practitioners, and educators who come from different professional perspectives, but share common interests to explore and be updated on the developments in these related fields.

Don’t miss this chance to network, learn, and grow yourself and your organization!

HWONFEX SNAP Shot Through The Years

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HWONFEX 2025

WHO CAN ATTEND

Health and Wellness Confex 2025 is your ultimate platform to connect with industry leaders, share innovative ideas, and explore new business opportunities. Whether you’re a healthcare professional, wellness expert, travel and tourism specialist, or a business leader, this event is tailored to your needs. Network with like-minded individuals, gain valuable insights from industry experts, and discover the latest trends shaping the future of health and wellness.

HWONFEX 2025

HIGHLIGHTS

Features guest speakers and resource persons who share their insights and expertise through thought-provoking educational lectures, case presentations, product demonstrations, and segmentation workshops.

Brings in together industry-specific exhibitors within classified pavilions and dedicated spaces to project themselves to large, diverse but captive audiences by way of experiential activities and interactive exhibits.

Recognizes the exhibitors in showing and embracing environmentally responsible behavior and sustainable work practices that aim to raise awareness on creativity and sustainability through their booth design, build, and use of materials.

Brings to a friendly match selected Zumba dance groups through this salsa-aerobics-combined dance-exercise, recognizing how excellent full-body workout does in building endurance, burns fat, boosts cardiovascular fitness, improves blood pressure, among many other benefits it provides. And to cap it off, a dance masterclass with none other than the master herself, the Philippines’ Dance and Fitness Diva Regine Tolentino, will surely bring the HWONFEX audience to a whole new level of fun, thrill, and excitement.

Offers exclusive, unbeatable drop-down airfares to select domestic destinations by booking directly with HWONFEX’s partner airlines, plus incredible discounts on wellness packages from our wellness destination partners. Whether looking for a serene escape to stunning beach resorts, rejuvenating retreat at wellness farms, indulgent stays at luxurious hotel resorts, seeking relief at top-tier medical facilities, or a peaceful getaway to the countryside, this sale has something for every traveler, something not to miss out on, something to grab quickly!

Enables participants to complete a set of tasks and visit participating exhibitors during the expo to earn exclusive rewards. These tasks are anchored on the HWONFEX Deca-Wellness Tenets—a set of simple, easy steps for living a healthier and better life while actively contributing to regenerative tourism.

Where treats from our health and wellness providers await our attendees, to help them feel better, relaxed, and loved not only for the day but for their future visits right in the facilities and places of our exhibitors. Going around the exhibition booths will allow them to experience first-hand the beauty, glory, and spells of the products, services, and hospitality on display, and will also give them chances to win instant prizes.

Showcases a range of wellness destinations, diverse wellness practices, rich healthcare traditions, and their by-products and services through hybrid travel show/vlog hosted by conventional and social media personalities.

Puts to test the cooking skills of aspiring chefs from selected schools through healthy lifestyle diet-focused Filipino recipes anchored on the theme: “Bliss in a Dish”, which highlights the importance of Culinary Wellness in achieving a positive state of health and wellbeing.

Event

Time Table

9:00 am
Gates open

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10:00 am
Drinks Bar Opens

Orci a scelerisque purus semper eget duis.

10:30 am
First Act Takes the stage

Odio euismod lacinia at quis risus sed. Id eu nisl nunc mi ipsum. 

12:00 pm
Second act takes the stage

Congue nisi vitae suscipit tellus.

1:30 pm
third act

Quisque sagittis purus sit amet volutpat consequat mauris nunc congue.

2:00 pm
Food trucks

Ullamcorper dignissim cras tincidunt lobortis feugiat vivamus. 

GO & GET BETTER: Sustainable and
Regenerative Tourism Recharges All

Discover the future of travel at HWONFEX 2025, a proudly Filipino initiative under the inspiring theme: “Go and Get Better: Sustainable and Regenerative Tourism Recharges All!” This campaign champions sustainable and regenerative tourism, emphasizing the importance of leaving destinations better than we found them.

More than a slogan, this is a movement to redefine travel as a path to holistic wellness. Experience the beauty, serenity, and richness of Filipino culture while connecting with the people, traditions, and flavors that make every journey transformative.

Our mission goes beyond exploration—we aim to balance economic growth, social equity, and environmental protection to ensure a healthier, more vibrant future for generations to come.

GO & GET BETTER: Sustainable and
Regenerative Tourism Recharges All

The global wellness economy reached $6.3 trillion in 2023 and is projected to grow to $6.8 trillion in 2024 and $9.0 trillion by 2028.

The Philippines ranked 22nd globally and 8th in Asia-Pacific in the 2024 GWI Wellness Economy Report, with a $40.98 billion market. With strong government support and private sector collaboration, the country is on track to join the Top 10 Wellness Markets.

Join Wellness Confex 2024 to shape the future of wellness and spotlight the Philippines as a premier destination.

the conference

Features guest speakers and resource persons who share their insights and expertise through thought-provoking educational lectures, case presentations, product demonstrations, and segmentation workshops.

the expo

Brings in together industry-specific exhibitors within classified pavilions and dedicated spaces to project themselves to large, diverse but captive audiences by way of experiential activities and interactive exhibits.

CREATIVE & SUSTAINABLE BOOTH EXCELLENCE AWARD

Recognizes the exhibitors in showing and embracing environmentally responsible behavior and sustainable work practices that aim to raise awareness on creativity and sustainability through their booth design, build, and use of materials.

Zumba Battle for Fitness

Brings to a friendly match selected Zumba dance groups through this salsa-aerobics-combined dance-exercise, recognizing how excellent full-body workout does in building endurance, burns fat, boosts cardiovascular fitness, improves blood pressure, among many other benefits it provides.

the conference

Features guest speakers and resource persons who share their insights and expertise through thought-provoking educational lectures, case presentations, product demonstrations, and segmentation workshops.

the expo

Brings in together industry-specific exhibitors within classified pavilions and dedicated spaces to project themselves to large, diverse but captive audiences by way of experiential activities and interactive exhibits.

CREATIVE & SUSTAINABLE BOOTH EXCELLENCE AWARD

Recognizes the exhibitors in showing and embracing environmentally responsible behavior and sustainable work practices that aim to raise awareness on creativity and sustainability through their booth design, build, and use of materials.

Zumba Battle for Fitness

Brings to a friendly match selected Zumba dance groups through this salsa-aerobics-combined dance-exercise, recognizing how excellent full-body workout does in building endurance, burns fat, boosts cardiovascular fitness, improves blood pressure, among many other benefits it provides.

Go & Get Better App & Deca Wellness Tenets

Enables participants to complete a set of tasks and visit participating exhibitors during the expo to earn exclusive rewards. These tasks are anchored on the HWONFEX Deca-Wellness Tenets—a set of simple, easy steps for living a healthier and better life while actively contributing to regenerative tourism.

GO & GET BETTER JOURNEY

Where treats from our health and wellness providers await our attendees, to help them feel better, relaxed, and loved not only for the day but for their future visits right in the facilities and places of our exhibitors. Going around the exhibition booths will allow them to experience first-hand the beauty, glory, and spells of the products, services, and hospitality on display, and will also give them chances to win instant prizes.

OTW (On Travel and Wellness)

Showcases a range of wellness destinations, diverse wellness practices, rich healthcare traditions, and their by-products and services through hybrid travel show/vlog hosted by conventional and social media personalities.

Culinary Wellness Invitational Challenge

Puts to test the cooking skills of aspiring chefs from selected schools through healthy lifestyle diet-focused Filipino recipes anchored on the theme: “Bliss in a Dish”, which highlights the importance of Culinary Wellness in achieving a positive state of health and wellbeing.

Go & Get Better App & Deca Wellness Tenets

Enables participants to complete a set of tasks and visit participating exhibitors during the expo to earn exclusive rewards. These tasks are anchored on the HWONFEX Deca-Wellness Tenets—a set of simple, easy steps for living a healthier and better life while actively contributing to regenerative tourism.

GO & GET BETTER JOURNEY

Where treats from our health and wellness providers await our attendees, to help them feel better, relaxed, and loved not only for the day but for their future visits right in the facilities and places of our exhibitors. Going around the exhibition booths will allow them to experience first-hand the beauty, glory, and spells of the products, services, and hospitality on display, and will also give them chances to win instant prizes.

OTW (On Travel and Wellness)

Showcases a range of wellness destinations, diverse wellness practices, rich healthcare traditions, and their by-products and services through hybrid travel show/vlog hosted by conventional and social media personalities.

Culinary Wellness Invitational Challenge

Puts to test the cooking skills of aspiring chefs from selected schools through healthy lifestyle diet-focused Filipino recipes anchored on the theme: “Bliss in a Dish”, which highlights the importance of Culinary Wellness in achieving a positive state of health and wellbeing.