January 26-28, 2024

Philippine Wellness Festival: "Masigabo"

The Philippine Wellness Festival dubbed “Masigabo” is a celebration of life, love, togetherness, and family. Envisioned to be a campaign for Filipinos to start living a healthy lifestyle, it is a program educating the people on the basics of a healthy lifestyle, like eating the right food, getting enough sleep, and doing simple exercises, among others. The expected result of this campaign is “wellness of community” where love abounds and people grow as one happy individual. Forming part of the Health & Wellness CONFEX, “Masigabo” pays tribute to Filipino Migrants in recognition of their sacrifices and contributions to strengthening our economy and securing the well-being of their families back home. “Masigabo” is a Filipino word for loud and hearty that is often used in the phrase “masigabong palakpakan”, which means a loud and cheerful round of applause – and that is exactly what Filipino migrant workers, better known as Overseas Filipino Workers (OFW), deserve. Aptly referred to as the Philippines’ new heroes, OFWs have for years been faithfully sending money to their families back home, which immensely contributed to the Philippine economy with their remittances reaching US$36.14 billion in 2022 alone.Our vision is to reach out to as many Filipino migrants as we can beyond Philippine shores through a wellness tourism roadshow, a global campaign that seeks to promote the country as a world-class health and wellness center by participating in major international travel markets, shows, or events. With so many Filipinos living, residing, or working abroad, “Masigabo” seeks to encourage our Filipino migrants to become our country’s active tourism ambassadors to help speed up realizing our goal. The roadshow intends to have the following international stops: Arabian Travel Market 2024, World Travel Market or IMEX America 2024, and ITB Asia 2024.

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